Ad insights

Unlock additional revenue with Anchor Ads

Anchor Ads (or Sticky Ads as they're also known as) are a great way to unlock additional ad revenue across your sites.

If you are not familiar with Anchor Ads or Sticky Ads, here is a short primer:

As the name implies, these ad units are anchored to the viewport for the duration a visitor is on your page and stay visible regardless of the scroll depth (unless they are actively closed by the user).

They therefore have a high viewability resulting in high eCPMs. Thanks to a variety of supported sizes, Anchor Ads are suitable for desktop, mobile web and AMP.

The benefits of Anchor Ads at a glance:

  • High viewability of ads resulting in high eCPMs
  • No cannibalization of existing ad units leading to incremental additional revenue
  • Yieldlove clients also benefit from the fact that no code changes are needed since ad units will be enabled via our script

To get an idea how Anchor Ads work and the different formats that are supported, head over to our demo site and give it a try.

If you are interested in bringing Anchor Ads to your site or you want to learn which sizes are most suitable for your needs, don’t hesitate to get in touch with us!