Say hello to Karsten, our new managing director!

We are very excited to introduce you to Karsten Krienke who is joining us as part of our management team! Karsten has collected many years of experience in management positions within the ad tech and marketing industry and we couldn’t be happier to welcome him on board!

Here is a brief overview of Karsten’s career steps so far: He founded and acted as CEO of Sohomint GmbH, a specialist in the creation of content websites, automated monetization, as well as consulting in the area of reach increase for publishers, which was sold to Axel Springer in 2010.

In 2015, Karsten then moved on to Axel Springer Media Impact, where he spent several years in leading positions, developing and shaping the marketer’s digital product strategy and development, particularly in the areas of digital products, data products, programmatic advertising, and yield management.

In 2019, he joined BurdaForward, where he was most recently responsible for the app system of the national content brand FOCUS as Director FOCUS Online Apps.

Let’s hear from Karsten himself: « I am very much looking forward to my new role at Yieldlove. Together with the team, I will develop Yieldlove further, always in the interest of our customers. Consistent, efficient and independent monetization at the highest level is more important now than ever before for publishers. This is where we will use and expand our technical lead. »