We are excited to announce that we have integrated the Amazon wrapper as a component to our natively developed prebid wrapper in which we have all our SSPs connected to.
With a single browser-side call, our publishers can benefit from the additional external demand that Amazon brings w/ their proprietary server-side solution. The integration itself is a testament to the extensibility and flexibility of Yieldlove’s monetization platform. The setup allows Yieldlove to maintain control over the bids while maximizing the demand but still offers transparency to publisher’s ad inventory. In terms of latency, our bidder is loaded within 80ms and we keep a thorough control over the auctions time out.